顾客并非永远正确，他们需要帮助与教育

The passage discusses the importance of recognizing that customers are not always right and highlights the need for businesses to provide education and assistance, addressing issues like information asymmetry, cognitive biases, and emotional influence in consumer decisions. It emphasizes the role of clear communication, providing accurate information, guiding correct perceptions, and managing customer emotions to foster a more rational and harmonious commercial relationship.